As you sit at you computer, staring at what you have written, ask yourself: "How can I make this better?" This simple question comprises many other questions, such as "What am I trying to say?" "Is this clear writing?" "Have I used the right point of view?" and "What will my readers think?"
These are the same questions that professional editors ask, though from an objective viewpoint. What is the writer trying to say? What idea is he or she promoting? Is this clear writing? Has the author consistently used an effective point of view? How will the readers react? How can the writing be improved?
Answering these questions is often harder for writers than for editors--for two simple reasons. First, we are accustomed to asking these questions and answering them critically when editing. Second, we are not the author, which means that we do not have the author's internal information, bias, or perspective. Writers also engage in editing their works, as they should. However, just as writers should be masters of their content, professional editors should be masters at helping writers improve the delivery of the content.
Do you think of yourself as a writer? You should. Whether you are writing a letter, an essay, an article, a novel, or advertising copy, you are a writer. Because of this, these questions apply to you. Also because of this, professional editors can assist you.
The first edit of your text is your responsibility, and you might perform this editing while writing. Once you are satisfied with the results, though, contact your editor. Most likely, your editor will find further improvements. That is what we do. We help you communicate in writing.